• Lauren Hammond

How to get unstuck when you are stuck for blog post ideas

Updated: Jan 26, 2020

Even as someone who writes for a living and gets a kick out of blogging for both myself and a range of amazing clients each week, every now and then you will find me staring helplessly at my laptop screen in to the white abyss that is a blank word document.

Some days, no matter how hard you try, you just can’t seem to find anything decent to blog about. Am I right?

But it doesn’t have to be that way! When I am faced with that dreaded blank screen and need inspiration, I have a number of tricks up my sleeves to help me go from an empty page to a page full of magic.

Take a look at my top tips for getting unstuck when you are well and truly stumped for blog post ideas and see if you can get that writing machine churning again!

Bank those ideas

When I’m having a good writing day, I might think of several decent blog post ideas when I only need one. This is when I crack out my spreadsheet, my journal or even the notes section on my phone to jot down them down in my ‘bank’.

These ideas could be a couple of paragraphs, a blog title idea or even just a general topic or question that you think you can form a blog out of. The beauty of it is, when you are stuck for blog post ideas, you can go to your bank and hey presto! You have a big list of ideas just ready and waiting to be written about.

Get brainstorming

Ahh the classic brainstorming session. Sit down with a paper and pen, give yourself 20 mins of time and write down as many blog ideas as you can in that time. Try and put yourself in your customer's shoes - what would you most like to read about?

Once you start writing ideas down, more and more are bound to flow. Don’t forget to write them down in your bank afterwards. Simple!

Re-purpose old content

Copywriters love this one. You spend hours nailing a blog post, filling it with fantastic content and giving your readers what they want, so why not use that valuable content over and over again?

I don’t mean you should just keep re-posting the same blog, that would be ever so dull. But why not take an old blog post that proved popular with your audience, and put a fresh spin on it? Ready-made content at your service!

Sneak a peak at your rivals

Who doesn’t love a bit of healthy competition? Find out what your competitors are talking about in their blogs and use this to inspire your next post. Obviously I’m not talking about copying them (no, that’s not cute) but keep an eye on what they are saying and see if you can offer an alternative view or expand on the topic drawing from your own unique expertise.

Getting to know you

For a blog post that’s a little different, why not interview an expert in your industry, one of your employees, or another small business owner in your local area?

Let’s face it, people are inherently nosey so interviews are a great way of helping your readers get to know more about a person or a particular topic.

Heck, you could even do an interview on yourself! After all, you are the heart and soul of your business and readers will be more likely to engage with your brand if they know the person behind it.

Ask the audience

User generated content is big business these days. Why not hit up Twitter, Instagram, Facebook or even Linkedin to find inspiration for your next blog post? Check out what people are talking about or go back through any questions you might have been asked on DMs and see if that helps set the blogging wheels in motion.

You could even go a step further and ask your followers questions, run surveys and polls or create your own specific hashtags that will help to inform a tonne of new blog post ideas.

Have I got news for you

Keep an eye on what is happening in the news. What is the latest hot topic? What is the world talking about? You can be sure to find inspiration from the hundreds of news stories that break each day.

This will help keep your blog current, relevant and something readers will be engaged by. Smashing news (excuse the pun).

A picture speaks a thousand words

That’s the saying right? Well it works for blogs too - sometimes you don’t need your blog post to be based solely around words. Shock horror coming from someone who makes a living out of writing words, but blogs containing infographics always catch the eye of readers, as do ones that contain lots of beautiful imagery or videos.

So if you can’t think of the right words to say, say it with visuals instead!

Has that helped you to get unstuck? Leave me a comment letting me know which of my top tips worked the best for you!

Still stuck? Fear not because your friendly freelance copywriter (me) is on hand to help write your business blog for you! Why not get in touch to see how I can get you out of your blogging rut?

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